A blog worth following: Sudip Das

Have a look at this video.  It was posted on a real savvy social media guru who has been in my sphere of influence for quite some time.  Flittering across my clicks and points from time to time.  Sudip has always had his finger on the pulse.  Setting the vibe of what people want to look at, like a disc jockey is for radio, or a news anchor on television, they set the beat of what listeners hear or views see.

Social media is different.  Ya think?

 

 

via IFTTT

via Envisioning Chemistry: Chemical Garden II by Beauty of Science — Sudip Das’s Blog

 

Where there’s smoke, there’s fire: influencers or fraudsters?

 
 
 
Jeannette Marshall
studied Marketing & Management at Business

GREAT question: Why do some “social media influencers” resort to shady practices (i.e. buy followers/likes/comments) instead of growing genuine engagement?
Let me answer both questions — hopefully, you will consider them adequate.
First and foremost, the same principles apply when you network using social networking.
Some earn the right to be referenced as an influencer because they fly in the same speed and altitude as many, perhaps spending more time cultivating their connections from a blip on the screen to an everlasting true connection (direct interaction between two members on the same platform is commonly deemed “influencers”).
Secondly, some say “ I am, therefore, am deemed so” (ref to an online influence). They could be transparently sharing the known measurement stick as others, i.e. Klout | Be Known For What You Love or Home.Kred.
Thirdly, those third party algorithm experts are tracking a combination of a potpourri of attributes, to rise up above the crowd and establish her or his self as a topic expert.
Usually, there are tools developed that provide that information about their social media users or engagers. These people use the substantiation of the 3rd parties to pull out the person of having an online “expertise”.
The aforementioned circulate around the name, engage with those with similar interests, by introduction to others who have taken the time to build their skill set in such a way they can provide some knowledge and circulate around many options.
Twitter and Klout show remarkable transparency that allow questions to be answered like:
  • what is the chance someone becomes familiar with a champion of a topic or share content consistently on a particular topic that interests others? As you increase posting while others click your posts – leave to go read it, sometimes leading a comment on the linked page that has become a weighty topic; Like how Tump and his communications team run it similiar to business as usual, while he, himself, very specifically isolates a situation and then Tweets on what is wrong, with others usually, his tweets are expressive on his reponses to a headline or communicate his opinion.
  • there is only you. you have a pseudonym name that you piggy pack of with your real name, linked to a specific hashtag that seems to go along with the message in 140 characters or less.
  • The trend to follow or “like one can change abruptly, usually by a jump in audience numbers. am effective consistency in message, which it be a political standpoint, a philosophical perspective. The spike in followers can come right after.
  • Some truly are gurus on the path or journey they are, passionate about, or welfare or concern that they take personal interest in: i.e. anti-bullying right across the board to local important happenings
  • Others can be deemed Brand Ambassador. That is a lot greater attempt at being sincere and communicating or expressing their voice, maybe accompanied by a cool article they sourced (reference to the source is standard best practice.
  • Online reputation management can be a larger scope by a big major entity that reigns over a specific space: i.e. comedy, art, photography, updates, tribe-filled groups who are supporting that person, brand or identity.
  • What you click any where, any time, the likelihood being you are seeking justification on your stand on a topic, express yourself creatively that places you steadily in a certain lane (i.e.education may be the topic classification while the material you post may be dedicated to making education an important topic that others may want to speak to (or Tweet or Facebook post or Pinterest board.
  • Kinship. Some groups of individuals are formed that focus on a specific topic, discussed accordingly by following and using the appropriate #Hashtag that it relates to. Lots of “How to’s” and information abounds while remaining consistent under the umbrella of opinion.
Slowly, steady, consistent content is THE BEST way to hail a tribe and start being considered an authority on certain topics. Simply buying followers is not doing anyone any good. You are far better off growing your following steadily and measured, tracked, shown, information or data starts to produce numbers that satisfy the anointment of being considered an expert.
I use a couple of tools, like KRED and KLOUT, that evens the playing field across the board while it emphasizing the topic or communication stream that is easily identified by your profile, your posts and your actions.
For authenticity and credibility, one cannot merely have a blanket statement on their profile that they cannot substantiate. Others participate in online #chats in Twitter that show the hashtag title and falls under “MOMENTS” on Twitter if it explodes with activity, clicks, brand new posts, using brand new features (i.e. GIFs instead of an image) to beat the same drum over and over again.
In summary, there is definitely fun to be had, discussions to become consumed with, information that is identified.
The best guideline: be as honest as safety allows by what you post online. Stay away from controversial topics, unless you get charged up to have a healthy debate on something you feel passionate about.
Finally, as you circulate and engage directly with followers, you discover what information folks gravitate towards hearing from you about. A reward for your diligence leaves you with a road map on what areas appeal to you, varied and situational reactions.
The easiest part is uncovering lots of tools, opinions, quotes, recommendations that you particularly show an interest in.
All this information is available at your fingertips. All the social media sites and business networking sites can help you with fact checking (avoid misleading or untrue interpretations), researching and becoming invested in reading those numbers that will tell you a story::… expunge information for you to tap into and help guide you or lead the way to an area or topic that people react favorably to.
Avoid experts. They say that are an expert at something. You just now need to become more familiar with those third party algorithm genius who prove the beacon to shine on you to be enlightened from. An expert, in my opinion, is when you have steadily grown your reputation and consistently circulate around specific topics or with those who appear to be knowledgeable about it.
 
 

About the Author

Jeannette Marshall

Jeannette Marshall

BUZZveloper @optioneerJM blogHER+MOST VIEWED Business Development Writer: QUORA

 

Worked at E-jeannette

 

Studied Marketing & Management at Business

 

Lives in Calgary, AB

 

192.6k answer views6.9k this month

TRUST your instincts

The trials of being 50+ can be eye popping, especially so if you are a woman.

I was just getting prescriptions filled less than a week ago after seeing the doctor for an annoying recurring bug (first laryngitis type virus then nauseous); it occurred to me to mention it to the doctor but I didn’t, but remembered and asked the pharmacist: my husband had a small case of shingles in his back beneath his shoulder blade: he said that shingles is NOT contagious; The day before last during a meeting with my TM, my lower cheek was tingling and itching, I am not sure if she can me remember me excusing myself during our interaction for rubbing my face and saying I didn’t know what was going on. Thankfully, yesterday was a day off because, even though I grumbled about missing the Super Bowl, I had swapped Sunday’s 9 to 5 shift instead of an ugly 2pm to 10pm shift. My skin started to erupt and today it almost looks like I am a burn victim. I wasn’t even thinking shingles, but when the Hunkster Hubster had shingles, I did what most of us do: look it up on the internet. Let me emphasize that I do not condone self-diagnosis, always rule to see a doctor first. (I was taught this while my Awesome SONster was in and out of the hospital a lot as a baby)! To top THAT off, I had been invited for a video interview for a career position (not a job, like I am in now) with an international sustainability corporation (the environment is something I’m passionate about – please go to my optioneerJM blog where I wrote about how to use normal household objects instead of expensive manufactured, packaged, designed, marketing overhead products. Because I consider my main focus groups: INBETWEENERS (born 1960 to 1965, after the Baby Boomers, before Generation X, while likely parents of Millennials) ….. so here I am with this erupted sore face, I had to slather it with tons of foundation to try to hide it with massive amounts of cover up ….. wishing for the best: one thing I said in the video was a wholehearted response: just doing this video interview while I have a severe allergic reaction on my face, should demonstrate that I can bounce back from set backs. So later on this afternoon while I am waiting for my family to come home and stop over to celebrate my Awesome SONster’s birthday; 28th birthday……… read more on meanderingsABOUT 


I came online to ask Google the question:  “Can you get Shingles on your face?” and a plethora of information abounded.  I read some of the symptoms and it registered with me to go beyond to take a look of the images of Shingles on faces …… pretty GROSS is an understatement.  I WAS able, however, to find one that mirrored my own face.  In fact, mine appears a lot more drastic.  Trust me, it may be slightly redder from putting cover up and mega tons of foundation to cover up for the video interview I had on my agenda this afternoon.  That, and preparing for my Awesome SONster’s 28th Birthday celebration.  Not any lazing around.


YES you CAN get #shingles on your face!!  
My lesson for the day:  trust your instincts.  If it is anything other than Shingles I will update my blog.

This was me a week ago.


Lesson to you:  If you are over 50, get the Shingles vaccine.  If I had been given the proper information less than a week ago, I may have gotten the vaccine that very day.  Less than a week later, ironically they must be contagious, just like chicken pox are.


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TRUST your instincts

The trials of being 50+ can be eye popping, especially so if you are a woman.

I was just getting prescriptions filled less than a week ago after seeing the doctor for an annoying recurring bug (first laryngitis type virus then nauseous); it occurred to me to mention it to the doctor but I didn’t, but remembered and asked the pharmacist: my husband had a small case of shingles in his back beneath his shoulder blade: he said that shingles is NOT contagious; The day before last during a meeting with my TM, my lower cheek was tingling and itching, I am not sure if she can me remember me excusing myself during our interaction for rubbing my face and saying I didn’t know what was going on. Thankfully, yesterday was a day off because, even though I grumbled about missing the Super Bowl, I had swapped Sunday’s 9 to 5 shift instead of an ugly 2pm to 10pm shift. My skin started to erupt and today it almost looks like I am a burn victim. I wasn’t even thinking shingles, but when the Hunkster Hubster had shingles, I did what most of us do: look it up on the internet. Let me emphasize that I do not condone self-diagnosis, always rule to see a doctor first. (I was taught this while my Awesome SONster was in and out of the hospital a lot as a baby)! To top THAT off, I had been invited for a video interview for a career position (not a job, like I am in now) with an international sustainability corporation (the environment is something I’m passionate about – please go to my optioneerJM blog where I wrote about how to use normal household objects instead of expensive manufactured, packaged, designed, marketing overhead products. Because I consider my main focus groups: INBETWEENERS (born 1960 to 1965, after the Baby Boomers, before Generation X, while likely parents of Millennials) ….. so here I am with this erupted sore face, I had to slather it with tons of foundation to try to hide it with massive amounts of cover up ….. wishing for the best: one thing I said in the video was a wholehearted response: just doing this video interview while I have a severe allergic reaction on my face, should demonstrate that I can bounce back from set backs. So later on this afternoon while I am waiting for my family to come home and stop over to celebrate my Awesome SONster’s birthday; 28th birthday……… read more on meanderingsABOUT 


I came online to ask Google the question:  “Can you get Shingles on your face?” and a plethora of information abounded.  I read some of the symptoms and it registered with me to go beyond to take a look of the images of Shingles on faces …… pretty GROSS is an understatement.  I WAS able, however, to find one that mirrored my own face.  In fact, mine appears a lot more drastic.  Trust me, it may be slightly redder from putting cover up and mega tons of foundation to cover up for the video interview I had on my agenda this afternoon.  That, and preparing for my Awesome SONster’s 28th Birthday celebration.  Not any lazing around.


YES you CAN get #shingles on your face!!  
My lesson for the day:  trust your instincts.  If it is anything other than Shingles I will update my blog.

This was me a week ago.


Lesson to you:  If you are over 50, get the Shingles vaccine.  If I had been given the proper information less than a week ago, I may have gotten the vaccine that very day.  Less than a week later, ironically they must be contagious, just like chicken pox are.


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RE-POST from The Zeit

Finding alternative uses for vegetables keeps your taste buds guessing, and boosts your nutrition! Cauliflower contains sulforaphane, which acts as an antioxidant and helps detox your system utilizing enzymes. Cruciferous vegetables are believed to lower risk of cancer due to these beneficial sulforaphanes. Ricing or mashing cauliflower allows you to mold the flavors you desire […]

via I Mashed and Riced Cauliflower – This Is What Happened! — The Zeit

The 80s is our decade

The 80s is our decade

 

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As a child of the early 60s, one can’t help but reflect what has been going on for the past little while.  For some of us, we can sense our world coming unhinged and return to the earliest hidden formative memories we probably have stifled.  Imagine?  Think so?  I certainly do.

Now where does one start to make the greatest impact where the reader will be captured to read on?  Certainly, an eye-catching title that says it like it is, tell what it’s about, and may target and attract a very select group of influencers, disposable income earners, executives, go to?

Well, I wrote about it on my other blog (of about 4, one mostly in pause mode) :: scientists, psychologists, media outlets, all speculate about what is the most bestest trait or gene one person can have?

The thought was provoked while reading a transformative blog from an unlikely source (for me) on Linked In.  I usually hoover around Twitter, Facebook, then Google.  Usually Linked In is on weekends :: I habit I formed when I first entered social media via LI.

 

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From Linked In, I was convinced to get on Twitter :: what an amazing world unfolded.  There were a lot of folk out there that I seemed to think were a lot like me, humbling so.  They were just plainly, simply smart.

Now social media skeptics are evangelists on the danger and murky waters of Twitter and Facebook.  Then there are a select few who were early adopters then invited to be early adopters under BETA initially for Google’s G+ long before KLOUT scores emerged or KRED established, Google was in a race to the finish line with our information and minds.  Google kind of identified some who were going to blast out into the stratosphere as multi-media socialpreneurs and innovators like Guy Kawasaki (one of these days Guy will acknowledge me as one of his first identifiers) with his historical superstardom meteoric rise that surpasses any movie or advertising budget or endorsement by anything but the shear number of followers, retweeters, likers, plussers.

A new form of currency emerges.  A #RT will cost a brand something, someone will create a PAYpal-for-social media-endorsers where your rate will be pre-determined by not only your KLOUT or KRED or following numbers, but captured by the greatest engine of imagineers:  Google who is leap years ahead with Google’s AdWorks.  (Which reminds me, I have to see if there is some sort of adoption of Google Alphabet?

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I’m sorry to say Apple, MicroSoft, IBM and HP are lost in Google’s dust.  What makes me say this?  Simple.  The greatest segment of influence right now are @InBetweeners :: those born between 1960 and 1965.  Lost for decades overclouded by the Baby Boomers and trying to stay ahead of being swallowed up by the Millennials who have already plastered GenXers.  Don’t you think?

If you really want to investigate what is making the world tick, just watch CNN advertising for the most part.  Makes me wonder who is behind the logistics of intelligence of determining their target audience revenue stream identification system ::

The greatest number of influencers are not from the washed up retiring Baby Boomers like so many agencies were feeding their big advertisers’ budget to deplete their funds on a misguided mission of empty promises.

The InBetweeners (1960-65) are THE most connected, intelligent, educated, hardship tested, boom or busted husslers.  I dare ya to contradict me!!

 

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What has gained my attention to get me all riled up?  By golly, it is the hardships and tests enveloping our friends and kin in Alberta northernest city:  Fort McMurray (insiders affectionately call Fort Mac).  First those incredibly resilient group of citizens were plummeted to unemployment when the price of oil took a nose dive and an under educated movie stud named Leonardo DiCaprio declared our neck of the woods undergoing an alarming rate of global warming :: when, in fact, he was just experiencing a unique weather pattern in our hemisphere that causes our atmosphere and weather to wander from cold tundra winter weather to baseball playing spring-like conditions in the middle of January!!

It got me to realize that while I watched the victims interviewed starting just last night, how many were in my similar age group.  And I thought “Good GOD, these poor people whom I don’t know but can relate to so humanely”.  I probably had a sneaky suspicion that it was the brotherhood and sisterhood of InBetweeners (1960-65) banding together under tragedy and survival with the same calmness as they did when they entered this very world.

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Now, most of us wouldn’t remember that when we were born in the beginning of the 60s, the world had never been as settled as it has become today.  Our Millennial youngsters are watching our braveness and taking their cue from our response.  Most of who have survived numerous times, can clearly identify kinship with.  In the 60s people started to live in bomb shelters, not just build them.  If you ever want the best way to sense the panic, it reminds me of an episode of “Saving Hope”  that caught my instinctive eye only a few years ago when the premise was the mom stockpiling food, rations, in preparation of the end of the world.

If that isn’t enough to convince skeptics what we were surrounded by, think about what was going on when we were graduating from high school  in 1979?  Well, for sure I could say the 1980 Olympics in Russia was the first sign of the cold war ::  doubters go read back.  This was long before they had a Russian power that was homophobic leadership, they were in a power struggle with the United States.

Look at both those countries now?  The mirror opposite is astounding:  the US is burdened with military blight, financial cusp of ruin, mad political maneuvering.  Those of us hitting our 20s in 1980, witnessed the most non-political event in the world and in history:  turn into a political lobby for power.

 

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It is only now that I can see through the fog with a degree of intelligence because I churn through so much information, read such varying articles from humanity to politics to the world :: that we are in a very delicate time and period in history.

I am almost laughing to myself as I recognize the labeling of being a conspiracy theorist could be just a few steps away.  I hold back because that is not who I am.  I really want the world to be a better place for everyone and every living thing our planet inhabits.  I want to drown out the noise by those dimwits that use a power from when people are zoning out and escaping reality by watching TV or movies.  We are under the influence of FAME.  Not the psycodellic (I give up on the spelling for now) drugs of the 70s that made Jim Morrison and The Doors famous, revered by our elders emerging at the time:: Baby Boomers.  Nor the mind-escaping, dangerous drugs the Millennials are darting around right now.

 

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What biggest drug in the world that hasn’t even been identified yet is FAME !!  Just ask yourself:  who wants to be at the top of Twitter trending on any given day for free?  You are a fame-monger for sure.  They are far more destructive than a fear-monger, warlord, radical movement or druglord those FAME acclaimers and wannabes.

I digress, because the real FAME is being discovered and recognized and promoted by Google, Twitter, Apple and Facebook.  They are preselecting our viewing enjoyment by getting to invasive that they know what we may be looking for long before we even do.

Talk about the cloud::  we are sharing pretty much everything about ourselves online with the most vulnerable being those who think they are safe.  The InBetweeners are a smart bunch.  They are navigating and controlling the personality they are online to be close to a personal and professional match beyond an HR test or scientific analysis.

 

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You do know that Steve Jobbs identified us?  Perhaps he feared our power?  He certainly spoke to us personally and at the heart:  the pioneers, the visionaries, the survivors I affectionately identify as the InBetweeners (born 1960 to 1965).  Sure we lost a few lost souls to GenX but those people get lost no matter what, and no matter anywhere.

Look at the politics:  Hilary Clinton is talking to the Baby Boomers who are dwindling but by sure size still are a dominable size; Ernie Sanders resonates with the Millennials, yet it is Donald Trump who zero’d in on the influence of the InBetweeners !!

Inbetweeners by their sure intelligence and karma and charisma are showing the Boomers and Millennials the survival and inspirational way.  Out of the dark dangerous murky waters of what is before us:  radicalism threat, privacy invasion, political prowess, global warming warnings.

 

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I haven’t even started on the victims who fall in the cracks in this explosive environment through unemployment, endangerment (floods, wildfires, mud slides, earthquake) catastrophes.  What I am saying is this:  mark my words :: it will be the InBetweeners who uplift, help, support and use their influence to make our world a better place will implode their following numbers :: leaving FAME to the narcissistic imposters who are quickly sifted out by the force of the InBetweeners who claim who and what really is the #bestofeverything .  Simply because, as leaders, they will latch on to that hashtag and recognize and adopt it as their uncommon voice to what we think, how we think, and why we think what we do :: WITHOUT the influence of the media, advertisers, scientists, engineers, based on information, ourselves, independently consolidated, dissect and reject.   Emerging as the purist thermometre on how to solve most of our world’s problems by just listening to each other and acting upon the #bestofeverything .  Where brands can still be members, just by using the hashtag, and without monetary influence are held to the test of who really is the best, as defined by the uncommon voice.

God bless all the victims, families, workers, emergency, responders, donators to the devastation happening in northern Alberta where oil price is at the bottom of their concern right now!!

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Health matters

 

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Now that we hit a certain age, health matters differently to each age group:

:: Teens: I only go to the doctor when my mom takes me/makes me

:: 20s:  Why would I bother going to see a doctor?

:: 30s:  I know I should go see a doctor but with this and that I don’t have time

:: 40s: I owe it to myself to go for an annual checkup even if I dread it

:: 50s:  My social dinners carry a conversation about health with those of same age

:: 60s:  I go to the doctor frequently and have a lot of different medications

:: 70s:  I talk a lot about others’ health problems, who’s still alive

:: 80s:  I am may need help to get to the doctor, it’s the one appointment I won’t miss

:: 90s:  I am happy to be alive and around to go see my doctor

:: 100s:  I like the fuss from the media for my age, even if I’ve done more in life

Genetics play a defining role in what our health footprint may be.  If you have been paying attention, you have noticed health issues from our parents and even siblings.   If you have been an observer of population trends, you may understand why pharmaceuticals have gotten so big and important:  The Baby Boomers are over 65 and consumed with turning back the clock.  InBETWEENers are coming to grips with medical diagnosis and taking strides to beat the clock.  GenXers may start to understand why health is a looming concern for most citizens.  Millennials are arrogant to believe that they have a long life ahead of them.

When I was diagnosed with Type II Diabetes almost two years ago:  it was a shake up and a wake up call.  Almost grieving, or full board grief to the loss of the clean bill of health.  There were blood tests and dietician appointments to monitor my diet.  It was a bit of a challenge because my husband had been faced with gluten intolerance.   Reading labels, incorporating a balanced diet, choosing low fat over trans fat wasn’t a difficult change.

If you are like me, I have a lot of things on the go, with work and a shrunk family home, but necessity to be “on call” to my four blended children is always a priority.  Often, my own health takes a back seat.

When each of us faces our wake up call can vary.  Whether we embrace it, study the heck out of it to bridge understanding, or ignore it all depends only on each individual.  Often, we lose a family member or know someone who’s life is cut very short by a heart attack or some other mortal event.  That is when we may take our own mortality and health more seriously.

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I’m glad that the GenX community is a very healthy, active bunch.  They, and the Inbetweeners, have observed the effects of poor choices impact others:  a sibling, a close friend or an acquaintance.

For our Millennial children, they have formed habits, live a lifestyle that is much milder than their predecessors whether it was the hard drinking, heavily smoking, less active Baby Boomers or the stress-burdened inBetweeners parents.  They aren’t out of the weeds, however.  The poor choices in drugs is astounding to me.  The availability and acceptability of drugs started at a super young age, compared to their parents: The Baby Boomers and InBetweeners.  Peer pressure and social environment influences whether Millennials partake in drugs, most many of us hadn’t even heard of until the threat loomed from our children.

Baby Boomers, Inbetweeners and GenX knew about the effects of alcohol, more likely because of a family members addiction.  Besides weed, cocaine was off in the distance for the faster crowd associated with the big cities like New York or mega-athletes, or Hollywood crashes.  Not something that was around us until much later on, and less likely automatically there like it is for Millennials who can say “Meth, extasy, crack” more easily than their older influences who base it more on television, media or movies consumption.

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I’m thankful that the drugs that our kids, The Millennials, have to face were not around when I was growing up.  I often base that on the concentrated choice to put figure skating ahead of social pressure.  Even when I went to college, it just wasn’t around, or I had already formed a good habit of understanding that “I am who I surround myself with”.

I appreciate and don’t take for granted the influence of myself and my kids father gave them:  a leaning towards a balanced diet, lifelong athleticism, and although not perfect, still much better than they can see from those in the same age bracket.

There is a close correlation between having an athletic extra-curricular focus that influenced a healthier attitude.  I think that one of Stephen Harper’s (Canada’s former Prime Minister who was ousted due to lack of popularity) biggest legacy may be the extra-curricular tax break.  It promotes parents to get their kids involved in a sport or activity that would distract them from making poor choices or bridges awareness to avoid those spiraling downwards by participating in activities that will crop up later on with health.  There is likely some very good research out there that defines kids with extra-curricular activities, most often sports, are least likely to impact themselves and their families with drug addiction, sexual permissivity, putting them at a major risk to disease, career malfunction, or burden on society or government resources.

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It all starts with each of us.  Are we putting ourselves first in our health considerations?  Are we setting a good example for our children?  Are our children equipped to avoid the trappings of peer pressure, or, at least, making choices recognizing that they become who they surround themselves by?

Our governments can help, but it isn’t their responsibility.  It all starts at the doorstep of our own youth, career influence or social environment.  It can be offset by the habits we form, with a focus on making us better, not weakening our ability to be there to help others.  Who need us, count on us …. to be THERE!