A blog worth following: Sudip Das

Have a look at this video.  It was posted on a real savvy social media guru who has been in my sphere of influence for quite some time.  Flittering across my clicks and points from time to time.  Sudip has always had his finger on the pulse.  Setting the vibe of what people want to look at, like a disc jockey is for radio, or a news anchor on television, they set the beat of what listeners hear or views see.

Social media is different.  Ya think?

 

 

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via Envisioning Chemistry: Chemical Garden II by Beauty of Science — Sudip Das’s Blog

 

Where there’s smoke, there’s fire: influencers or fraudsters?

 
 
 
Jeannette Marshall
studied Marketing & Management at Business

GREAT question: Why do some “social media influencers” resort to shady practices (i.e. buy followers/likes/comments) instead of growing genuine engagement?
Let me answer both questions — hopefully, you will consider them adequate.
First and foremost, the same principles apply when you network using social networking.
Some earn the right to be referenced as an influencer because they fly in the same speed and altitude as many, perhaps spending more time cultivating their connections from a blip on the screen to an everlasting true connection (direct interaction between two members on the same platform is commonly deemed “influencers”).
Secondly, some say “ I am, therefore, am deemed so” (ref to an online influence). They could be transparently sharing the known measurement stick as others, i.e. Klout | Be Known For What You Love or Home.Kred.
Thirdly, those third party algorithm experts are tracking a combination of a potpourri of attributes, to rise up above the crowd and establish her or his self as a topic expert.
Usually, there are tools developed that provide that information about their social media users or engagers. These people use the substantiation of the 3rd parties to pull out the person of having an online “expertise”.
The aforementioned circulate around the name, engage with those with similar interests, by introduction to others who have taken the time to build their skill set in such a way they can provide some knowledge and circulate around many options.
Twitter and Klout show remarkable transparency that allow questions to be answered like:
  • what is the chance someone becomes familiar with a champion of a topic or share content consistently on a particular topic that interests others? As you increase posting while others click your posts – leave to go read it, sometimes leading a comment on the linked page that has become a weighty topic; Like how Tump and his communications team run it similiar to business as usual, while he, himself, very specifically isolates a situation and then Tweets on what is wrong, with others usually, his tweets are expressive on his reponses to a headline or communicate his opinion.
  • there is only you. you have a pseudonym name that you piggy pack of with your real name, linked to a specific hashtag that seems to go along with the message in 140 characters or less.
  • The trend to follow or “like one can change abruptly, usually by a jump in audience numbers. am effective consistency in message, which it be a political standpoint, a philosophical perspective. The spike in followers can come right after.
  • Some truly are gurus on the path or journey they are, passionate about, or welfare or concern that they take personal interest in: i.e. anti-bullying right across the board to local important happenings
  • Others can be deemed Brand Ambassador. That is a lot greater attempt at being sincere and communicating or expressing their voice, maybe accompanied by a cool article they sourced (reference to the source is standard best practice.
  • Online reputation management can be a larger scope by a big major entity that reigns over a specific space: i.e. comedy, art, photography, updates, tribe-filled groups who are supporting that person, brand or identity.
  • What you click any where, any time, the likelihood being you are seeking justification on your stand on a topic, express yourself creatively that places you steadily in a certain lane (i.e.education may be the topic classification while the material you post may be dedicated to making education an important topic that others may want to speak to (or Tweet or Facebook post or Pinterest board.
  • Kinship. Some groups of individuals are formed that focus on a specific topic, discussed accordingly by following and using the appropriate #Hashtag that it relates to. Lots of “How to’s” and information abounds while remaining consistent under the umbrella of opinion.
Slowly, steady, consistent content is THE BEST way to hail a tribe and start being considered an authority on certain topics. Simply buying followers is not doing anyone any good. You are far better off growing your following steadily and measured, tracked, shown, information or data starts to produce numbers that satisfy the anointment of being considered an expert.
I use a couple of tools, like KRED and KLOUT, that evens the playing field across the board while it emphasizing the topic or communication stream that is easily identified by your profile, your posts and your actions.
For authenticity and credibility, one cannot merely have a blanket statement on their profile that they cannot substantiate. Others participate in online #chats in Twitter that show the hashtag title and falls under “MOMENTS” on Twitter if it explodes with activity, clicks, brand new posts, using brand new features (i.e. GIFs instead of an image) to beat the same drum over and over again.
In summary, there is definitely fun to be had, discussions to become consumed with, information that is identified.
The best guideline: be as honest as safety allows by what you post online. Stay away from controversial topics, unless you get charged up to have a healthy debate on something you feel passionate about.
Finally, as you circulate and engage directly with followers, you discover what information folks gravitate towards hearing from you about. A reward for your diligence leaves you with a road map on what areas appeal to you, varied and situational reactions.
The easiest part is uncovering lots of tools, opinions, quotes, recommendations that you particularly show an interest in.
All this information is available at your fingertips. All the social media sites and business networking sites can help you with fact checking (avoid misleading or untrue interpretations), researching and becoming invested in reading those numbers that will tell you a story::… expunge information for you to tap into and help guide you or lead the way to an area or topic that people react favorably to.
Avoid experts. They say that are an expert at something. You just now need to become more familiar with those third party algorithm genius who prove the beacon to shine on you to be enlightened from. An expert, in my opinion, is when you have steadily grown your reputation and consistently circulate around specific topics or with those who appear to be knowledgeable about it.
 
 

About the Author

Jeannette Marshall

Jeannette Marshall

BUZZveloper @optioneerJM blogHER+MOST VIEWED Business Development Writer: QUORA

 

Worked at E-jeannette

 

Studied Marketing & Management at Business

 

Lives in Calgary, AB

 

192.6k answer views6.9k this month

breaking BAD: advertisers + advertising + advertising agencies :: traditional MEDIA: television, radio, newspapers, magazine :: outdated MEANS: printing, printed matter, encyclopedia, library


my take on matters at the present time Jan 9 2017 … where advertising’s only value has been minimized to gimmicks, craft and pleasing the eye … 

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from the days of “MadMenAdvertising” to the BRAND of a voice, a passion, an interest, an opinion, a vibe under the umbrella of TRUST …. read MORE >> here on the link below. Comment or share if you like. 

Thank you!

 Jeannette Marshall

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2017: when the age of “advertising” is diminished with the adopted currency & recognition called “brand”

damn it all to heck
i really become annoyed when Facebook can’t keep my post …. READ HERE

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2017: when the age of “advertising” is diminished with the adopted currency & recognition called “brand”

damn it all to heck
i really become annoyed when Facebook can’t keep my post stored as a draft if i haven’t posted it yet.  This is a BIG weakness by Facebook.


what the fuss is all about
i’m sticking my neck out with an opinion clouding predictions of any sort.  Early on in my blog writing, developing skills as i applied them:  as a disciple of #EdwardSnowden school of thought: be a self-taught expert, uphold moral beliefs for mankind including everybody (avoided being diminished by greed or ego).  Edward’s quest was for knowledge.  He had an unquenchable thirst for learning anything he was interested in, curious about, wanted to learn more about.  


if inspiration for 2017 is your game
relax in a comfortable atmosphere, devoid of distractions of any kind:  give the spouse free reign on the credit card with the kids for a play land (are there any more of them anymore?  aka Chuckecheese paradise for kids and a break for parents).  << that’s a blog better meant for meanderings.about.ca … as a light bulb goes off.  


watch SNOWDEN
if you want to have a glimpse of the new thermometer and full enlightenment to what is going on in cyber wars, that the traditional media has only sniffed around ignorantly focus on Russian cyber attacks against the US for political posturing.


our world has expanded a billion fold
as succinctly pointed out by Edward Snowden.  I love watching movies that seemingly portray the person behind the persona (also recommend SULLY as well, as the contrast between the 2 movies i watched back-to-back on ANDROID TV.


the BRAND phenomena
is what everything has come down to.  It no longer is what used to be first top of mind when a word came to mind in association with a noun:  KLEENEX(tissue paper); XEROX(photocopy|photocopier).  We GOOGLE(use GOOGLE search to find what we are looking for, regardless of reason or final objective).  Yet we don’t APPLE anyone instead of call them on our smartphones.


the SOCIAL MEDIA empire
has been formed and is going to rapidly expand.  Simply because the reversal of sources has already occurred.  No longer are we reading the newspaper or magazine, listening to the radio, or watching television to gain access to what is happening in our world.


has anyone NOTICED?
that regardless of the media outlet you are surrounded by, they are doing somersaults and handstands all over the ticker message, page footnote, whatever:: they’re asking you to FOLLOW them on Twitter almost firstly and all the time.  Or, they are attempting to create an organic trending topic without having to FLAG as “advertising” because “viral” supercedes all else (google is not finding me a word close to this, unusual but perhaps not so because i haven’t been online for the past month or so, committed to a job that is subpar but pays the bills if not cherished by the heart.  Then Christmas was hectic, made even more so with only one day off on Christmas Eve in two weeks (i wondered who i pissed off to be relegated from  having to work on Christmas Eve (but off by usually 8 o’clock) then back at er on Boxing Day.


i tried to reach out to my COMPANY
show them where they are falling short as a BRAND.  I continue to frown and shake my head when the antics of West Jet continues to surge, with many copycats in tow (go GOOGLE Tim Horton’s something about making dreams come true YouTube video that followed in WestJet’s footsteps by creating a warm and fuzzy video on how they are giving such splendid gifts of televisions and other material things.  Saving millions in advertising dollars even offsetting the costs of the gifts, the sharing on the universe via social media catches it afire.


traditional ADVERTISING 
is married to traditional media.  I talked about that in that earlier blog a bit.  Maybe the realization hadn’t fermented yet.  As it has now.  Traditional ads are dying a fizzling death.  MEDIA brands begging for increased followship while barely hanging on their fingertips that, if they fail, will plunge you into the BIG and not-so-BAD universe of SOCIAL MEDIA.


by no means a BOTTOMing out
certainly a new measurement of scale, reach and return (or ROI).  There were very early adopters of social media who were visionaries in the direction of where this brave new world of walls disappearing and blocks removed.  Where everyone and anyone can enter boldly or with trepidation.  What everyone will AGREE about is that the central force of news, events, communications has shifted to ONLINE.


when every NEWSCAST includes
something happening online.  Exponential volumes of content and snippets ready to be clasped by the influencers online (why do grammar and spelling check not add “influencer” as a reference to a person, personality online.  


where BRAND is king
and anyone can be in the game.  There is no distinction between a person, an organization, a corporation or a government.  The winner of BRAND becomes the king or the queen (where a woman can be crowned by her spirit and knowledge, evoking trust more quickly than men by observation and not any scientific substance or supporting facts).  


where an elected PRESIDENT
can tweet policy and engage hostile exchanges with those he should count on.  if you want to know what your new president is thinking:  just follow him on Twitter, to get it faster than the Evening News or Morning Headline.


the manipulation of TRUST
will continue to be a common thing, more likely to be beyond a cancerous growth.  Where the innocent, naive, trusting, home bound, infirm, lonely, lost human existence dwells with alarming rapid growth.


where FACT blurs with FICTION
when reality and FALSE are blended.  We have been trained to read in order to learn.  We instinctively want to read something of which information or knowledge we wish to gain.  We grew up with news journalism benchmarked credible content by scrutiny on ethics, backed up with facts, the best being unreproachable resource for news, events.


streaming LIVE is going to implode
as traditional mediums like television start to join the ranks of the almost eliminated advertising channels, words, hearing.  With technical digital engines developed to push that content out to the universe, developing sophistication evolving to glide into the sphere of the influence(r) BRAND who may bless them with a #RT, a read, and/or blessedly a share, their comments shrine built from within and without.


PERSONALITIES read or visualized
by anyone, anywhere, any age, any country, any language, any religion, any education can rise to become the relegated status of SOCIAL MEDIA SUPER STAR.


SOCIAL MEDIA SUPER STARs
are the INFLUENCE, VOICE, MESSAGE of what the masses want to hear, read or see.  Almost invisible, they can be beyond a murmur of voice to a clout of opinion, expression and resonance with the universe.  


COMPANIES will be exposed
for viral manipulation currently embraced and not recognized as sophisticated marketing, with visionary digital markets at the helm.  Art directors continually challenged to not only make the BRAND website pleasing to the eye, but also welcome to curiosity to click, tempting to learn more about, less distracting because blinking has been removed (avoiding the annoyance causes the visitor to depart).


psychoGRAPHICs | demoGRAPHICs
expertise will emerge as a viable consultancy sought after.  Right behind it or better hand in hand would be to engage, if not employ, a lead psychologist counsel created.  


the MIGHTIEST will survive
when they realize that theatrics and tricks will end up diminishing any credibility as people online become more SAVVY with where they place their TRUST.  The BRANDs that will win, are those easily trusted.  


Clear RESONATORS will win
not likely representing a group, organization or company, but a person who encompasses the very singular banner of trust.  The visionary committed to the amazing ability that communicating online allows.


TRUST:  the currency of NOW
where the compensation is like the old term of CONTRA.  Where an opinion that matters is worth that of a product, service or recognition.  


the MORAL of the STORY 
people, owners, executives, marketers begin to acknowledge this increasing trend.  Rethink your strategies.  Align yourself with brand ambassadors that add value and class.


AVOID tricks and manipulations
to only be uncovered as such.  Remember, people are smarter and smarter every day they’re online.  As traditional media continues to reference social media as the originator of the source, gimmicks and tricks uncovered will severely dampen any momentum once people whom others trust, expose them as so.


COMPANIES try to create #hastags
that matter, are exposed for trying to create trending topics which they can capitalize on, fueled by paid promotion, to trick others into thinking they are popular online.  


Not nearly as SAVVY
because they have not yet recognized that they earlier influence BRAND of person is who they may want to consider replacing your marketing executives and dismantle that costly team and team who have limitless costs.


SELFLESSNESS out arms EGO 
greed, corruption, violence, terrorism, untruths, cyber attack, hack, money.  The knowledge a gift to others without purpose of gain.

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