A blog worth following: Sudip Das

Have a look at this video.  It was posted on a real savvy social media guru who has been in my sphere of influence for quite some time.  Flittering across my clicks and points from time to time.  Sudip has always had his finger on the pulse.  Setting the vibe of what people want to look at, like a disc jockey is for radio, or a news anchor on television, they set the beat of what listeners hear or views see.

Social media is different.  Ya think?




via Envisioning Chemistry: Chemical Garden II by Beauty of Science — Sudip Das’s Blog


Where there’s smoke, there’s fire: influencers or fraudsters?

Jeannette Marshall
studied Marketing & Management at Business

GREAT question: Why do some “social media influencers” resort to shady practices (i.e. buy followers/likes/comments) instead of growing genuine engagement?
Let me answer both questions — hopefully, you will consider them adequate.
First and foremost, the same principles apply when you network using social networking.
Some earn the right to be referenced as an influencer because they fly in the same speed and altitude as many, perhaps spending more time cultivating their connections from a blip on the screen to an everlasting true connection (direct interaction between two members on the same platform is commonly deemed “influencers”).
Secondly, some say “ I am, therefore, am deemed so” (ref to an online influence). They could be transparently sharing the known measurement stick as others, i.e. Klout | Be Known For What You Love or Home.Kred.
Thirdly, those third party algorithm experts are tracking a combination of a potpourri of attributes, to rise up above the crowd and establish her or his self as a topic expert.
Usually, there are tools developed that provide that information about their social media users or engagers. These people use the substantiation of the 3rd parties to pull out the person of having an online “expertise”.
The aforementioned circulate around the name, engage with those with similar interests, by introduction to others who have taken the time to build their skill set in such a way they can provide some knowledge and circulate around many options.
Twitter and Klout show remarkable transparency that allow questions to be answered like:
  • what is the chance someone becomes familiar with a champion of a topic or share content consistently on a particular topic that interests others? As you increase posting while others click your posts – leave to go read it, sometimes leading a comment on the linked page that has become a weighty topic; Like how Tump and his communications team run it similiar to business as usual, while he, himself, very specifically isolates a situation and then Tweets on what is wrong, with others usually, his tweets are expressive on his reponses to a headline or communicate his opinion.
  • there is only you. you have a pseudonym name that you piggy pack of with your real name, linked to a specific hashtag that seems to go along with the message in 140 characters or less.
  • The trend to follow or “like one can change abruptly, usually by a jump in audience numbers. am effective consistency in message, which it be a political standpoint, a philosophical perspective. The spike in followers can come right after.
  • Some truly are gurus on the path or journey they are, passionate about, or welfare or concern that they take personal interest in: i.e. anti-bullying right across the board to local important happenings
  • Others can be deemed Brand Ambassador. That is a lot greater attempt at being sincere and communicating or expressing their voice, maybe accompanied by a cool article they sourced (reference to the source is standard best practice.
  • Online reputation management can be a larger scope by a big major entity that reigns over a specific space: i.e. comedy, art, photography, updates, tribe-filled groups who are supporting that person, brand or identity.
  • What you click any where, any time, the likelihood being you are seeking justification on your stand on a topic, express yourself creatively that places you steadily in a certain lane (i.e.education may be the topic classification while the material you post may be dedicated to making education an important topic that others may want to speak to (or Tweet or Facebook post or Pinterest board.
  • Kinship. Some groups of individuals are formed that focus on a specific topic, discussed accordingly by following and using the appropriate #Hashtag that it relates to. Lots of “How to’s” and information abounds while remaining consistent under the umbrella of opinion.
Slowly, steady, consistent content is THE BEST way to hail a tribe and start being considered an authority on certain topics. Simply buying followers is not doing anyone any good. You are far better off growing your following steadily and measured, tracked, shown, information or data starts to produce numbers that satisfy the anointment of being considered an expert.
I use a couple of tools, like KRED and KLOUT, that evens the playing field across the board while it emphasizing the topic or communication stream that is easily identified by your profile, your posts and your actions.
For authenticity and credibility, one cannot merely have a blanket statement on their profile that they cannot substantiate. Others participate in online #chats in Twitter that show the hashtag title and falls under “MOMENTS” on Twitter if it explodes with activity, clicks, brand new posts, using brand new features (i.e. GIFs instead of an image) to beat the same drum over and over again.
In summary, there is definitely fun to be had, discussions to become consumed with, information that is identified.
The best guideline: be as honest as safety allows by what you post online. Stay away from controversial topics, unless you get charged up to have a healthy debate on something you feel passionate about.
Finally, as you circulate and engage directly with followers, you discover what information folks gravitate towards hearing from you about. A reward for your diligence leaves you with a road map on what areas appeal to you, varied and situational reactions.
The easiest part is uncovering lots of tools, opinions, quotes, recommendations that you particularly show an interest in.
All this information is available at your fingertips. All the social media sites and business networking sites can help you with fact checking (avoid misleading or untrue interpretations), researching and becoming invested in reading those numbers that will tell you a story::… expunge information for you to tap into and help guide you or lead the way to an area or topic that people react favorably to.
Avoid experts. They say that are an expert at something. You just now need to become more familiar with those third party algorithm genius who prove the beacon to shine on you to be enlightened from. An expert, in my opinion, is when you have steadily grown your reputation and consistently circulate around specific topics or with those who appear to be knowledgeable about it.

About the Author

Jeannette Marshall

Jeannette Marshall

BUZZveloper @optioneerJM blogHER+MOST VIEWED Business Development Writer: QUORA


Worked at E-jeannette


Studied Marketing & Management at Business


Lives in Calgary, AB


192.6k answer views6.9k this month

A cheater’s paradise

This blog was originally written on my aCOMMENTary blog November 24, 2016.  

A cheater’s paradise


Policing employees’ performance is one thing that most companies do well. However, being the corporate watchdog is quite a different conundrum. At what point do company code of ethics cross over into personal behavior at work. In some areas it is natural for organizations to provide guidelines for its employees behaviors at work, while quite a hotbed of varying opinions when it comes to what employees do on their own time.I broached the subject when posting on my main blog TheOptioneerJM where I began a discussion on how whistle blowers are treated within organizations. What bothered me to the core is how an organization reacts to a whistle blower says a ton about their culture. Meaning, you can have policies, guidelines, codes of ethics and beyond, but they become meaningless when managers or employees take it a step too far.In my example, with anonymity caveats all over the place, it appeared that an employee who blew the whistle on one manager’s harassing behavior, to only end up being pegged a “trouble maker” by immediate management. Or being subject of bullying by colleagues, promoted, endorsed, supported, investigated, documented with a black mark on personal profile within a company and doomed career opportunities.

A safe haven

I caught a short segment on Dr. OZ with Megyn Kelly earlier in the week and it resounded with me because of the train of thought I exuded by helping this individual get the story out. My indignity at the person’s poor treatment by their company was what got my keys clicking and clacking.

To Megyn’s question to anyone paying attention: is your company providing a safe haven for its employees?  When it comes to any form of harassment, it becomes a great deal more complicated when every form of bullying or social expression requires an encyclopedia or book og guidelines. But the question is direct and clear: how do you treat your employees? This is a loud commentary on how safe is your work environment for its employees?

Ethics and codes

I haven’t been party to formulating a corporate code of conduct or ethical guide, I should add. However, I’ve certainly signed off many times in my career.  I opinionate and conclude that even the best intentions go haywire.

Beliefs and values

Most organizations are intricate in detail on how employees conduct themselves on site, off hours and online seem to be muddled. Yet the core responsibility, in my opinion, lies with a company providing a safe environment to which they owe employees who work for them.

The subject matters are varied and how companies react are the most telling by whether poor treatment, controversial subjects become viral social commentaries, opinions and sharing.

Fine lines merge

What happens when employees’ behavior crosses between what they do while at work and what they do with their own private lives? It is becoming a challenge I’m sure, to determine when an employee’s corporate responsibility stops and starts now that it has become easier to express oneself through social means, blogging and posting. What a mess?

Affairs, cheating, harassment

What is the difference? Companies do protect their employees to a great extent on sexual harassment. However, there are other areas that cross personal values and beliefs that seem to be grey. 


In the workplace, having a mean boss has been around for years. Think Scrooge’s treatment of his dedicated long-term employee, Bob Cratchit. (SOURCE: Wikipedia)

___________________________________________________ **

Bob Cratchit

From Wikipedia, the free encyclopedia

Bob Cratchit and Tiny Tim as depicted in the 1870s by Fred Barnard

First appearanceA Christmas Carol 1843Created by Charles Dickens

Robert “Bob” Cratchit is a fictional character in the Charles Dickens novella A Christmas Carol. The abused, underpaid clerk of Ebenezer Scrooge, Cratchit has come to symbolize poor working conditions, especially long working hours.[1]

According to a comment by his wife, Cratchit works for 15 shillings a week at a rate of three pence (“thruppence”) an hour for 60 hours per week. Until the decimalization of the British Pound in 1971, one shilling was twelve pence. Thus, fifteen shillings is 180 pence. It would take 60 hours to earn 180 at a rate of three pence per hour.[2] In terms of 2015 purchasing power, this would be approximately £63.00[3] or about $94 US per week.


Imagine the outcry if Cratchit were to find an empathetic media outlet to tell his story today: without a doubt, to me anyhow, it would create a storm of viral fuel, diagnosed, discussed, dissected and opinionated for sure. (Remember public outcry over an employee’s challenge to her company CEO’s treatment of her? On MEDIUM).

Yet, the bullying part of Scrooge’s treatment of Cratchit is more accepted than most of us would be willing to admit.

Perhaps there IS a fine line between harassment and bullying after all. Remove “sexual” it becomes more normalized and less controversial today. Why is that? 

Work affairs and cheating 

Is an area that is vague and a cesspool that most companies stay far removed from. It is tempting to try to police employees conduct outside the work place and many do so with guidelines, policies and disciplinary measures when it comes to those who struggle with addiction, blast their boss or company in their private time through self-expression on social media.

That may be because the company’s intent is to protect its reputation, brand and shareholder value, which can deteriorate the financial health of the organization.  Or most would demonstrate that they find it a risk.

But what about the company’s responsibility for providing a safe working environment for its employees?  Definitely, there are growing best practices on Emergency Response, and even rehearsals in real time on a terrorist threat. That is a physical example of providing a safe workplace. But what about emotional well being?

Emotional safety

Most allow staff to honor their religious beliefs in most places, by allowing the wearing of turbans or hijab as demonstrative of their faith. That is, unless it is a police department or situation where policies adapt to interpretation of safety. 

For instance, in Canada, there have been stories where RCMP were originally prevented from wearing a turban instead of the traditional uniform that the Royal Canadian Mounted Police are identified by. Another instance, was when then Prime Minister of Canada became embroiled in controversy when he tried to mandate that women remove their hijab during Canadian citizenship swearing in ceremonies.

For every seed of controversy remains a grain of belief in these scenarios.

So how many religions, ethical guidelines, or values say it is okay to cheat on your spouse? We know there are bigamy societies that allow it (reference this week’s story on young Canadian girls being migrated to the US to become young brides).

Yet, if you ask most reasonable people, who hold themselves accountable for their own behavior, place the blame on their own shoulders if they were to lapse to poor judgement, that agree that cheating on your spouse is simply not okay.

Unless you’ve been the victim of such affairs, it is difficult to relate to the destruction that it can cause. Yet on the balance beam of right and wrong, it leans far over to the wrong. Very few people would agree that it is permissible and allowed under the sanctimony of marriage vows. And that is not a religious statement. It is a value statement.

Both my now husband and myself were subjects of spouses who cheated on us with someone they work with. We both would agree how emotionally destructive that it was to all involved.  In both situations, it was handled differently by the employers where the matter happened.

Gender is not specific here. It is caused and can happen to either gender of spouse: husband or wife. Yet the downward spiral that it causes does spill over to the work environment, destroys families, splits apart children who, if given the choice, would not have to be forced to make a choice between either parent. 

It can cause a tailspin of gossip and distract a great many people. Yet it is something that few companies want to approach: should cheaters at work get an automatic pass? But what about creating a safe, value-based, environment for work?

I suppose it won’t be forced into discussion until a strong journalist, with quality beliefs and convictions that the behavior is wrong, writes or talks about it on the media. 

Granted, we are not stuck in the 50s where home means mom stays at home to make the bacon while dad goes to work to bring home the bacon. The roles have blurred and merged. 

I just don’t believe that allowing an atmosphere of cheating should be continued. Like Megyn said so well: it is your company’s responsibility to provide you with an encouraging atmosphere (bully and harassment free) and value driven culture (where cheating is added to the behavior that is not condoned or ignored).  But, most of all, safe.

What do you think? 

*** _________________ ***

ABOUT THE HIJAB (Source: Arabs in America)

Women > Veiling > What is the Hijab and Why do Women Wear it?

Hijab is referred to by various names, some of the most common of which are a veil or a headscarf. Most Muslims who wear the covering call it a hijab (حجاب), an Arabic word meaning “cover.” However, there are various forms of hijab that are referred to by different names. While hijab is commonly associated with women, Muslim men also sometimes wear a head covering as a means of showing modesty. Additionally, Christian and Jewish women in some traditions wear a headscarf as a cultural practice or commitment to modesty or piety.

Find out more about the History of the Hijab.

What are the various kind of hijab?

Image by Kalashe

Hijab ( حجاب): The first type of hijab that is most commonly worn by women in the West is a square scarf that covers the head and neck, but leaves the face clear. This form of hijab is most commonly referred to as hijab.

Shayla: The shayla is a long, rectangular scarf that is wrapped loosely around the head and tucked or pinned at the shoulders. Like the hijab and al-amira, this form of hijab covers the head but often leaves the neck and face clear.

Khimar ( خمار): The khimar is a long, cape-like scarf that is wrapped around the head and hangs to the middle of the back. This type of hijab covers the head, neck, and shoulders, but leaves the face clear.

Chador ( تشادر): The chador is a long cloak that covers a woman’s entire body. Like the khimar, the chador wraps around the head, but instead of hanging just to the middle of back, the chador drapes to a woman’s feet.

Niqāb ( نقاب): The niqab is a face-covering that covers the mouth and nose, but leaves the eyes clear. It is worn with an accompanying khimar or other form of head scarf.

Burqa ( برقع ): The burqa covers the entire face and body, leaving a small mesh screen through which the woman can see through.

Why do women wear hijab?

Muslim women choose to wear the hijab or other coverings for a variety of reasons. Some women wear the hijab because they believe that God has instructed women to wear it as a means of fulfilling His commandment for modesty. For these women, wearing hijab is a personal choice that is made after puberty and is intended to reflect one’s personal devotion to God. In many cases, the wearing of a headscarf is often accompanied by the wearing of loose-fitting, non-revealing clothing, also referred to as hijab.

While some Muslim women do not perceive the hijab to be obligatory to their faith, other Muslim women wear the hijab as a means of visibly expressing their Muslim identity (Haddad, et al, 2006). In the United States, particularly since 9/11, the hijab is perceived to be synonymous with Islam. Some Muslim women choose to appropriate this stereotype and wear the hijab to declare their Islamic identity and provide witness of their faith. Unfortunately this association has also occasionally resulted in the violent assaults of Muslim women wearing hijab.

While most Muslim women wear the hijab for religious reasons, there are other Arab or Muslim women who choose to wear the hijab as an expression of their cultural identity. By wearing the hijab, Muslim women hope to communicate their political and social alliance with their country of origin and challenge the prejudice of Western discourses towards the Arabic-speaking world (Zayzafoon, 2005). In many cases, the wearing of the hijab is also used to challenge Western feminist discourses which present hijab-wearing women as oppressed or silenced.

 The writer of this article is neither naming nor alluding to the guilt of any particular organization, company or corporation. It is solely an opinion and discussion launched by writing.  It is not an endorsement of any traits or expression of acceptance about the subject reflected upon herein.

A leap of faith

Born in 1958, Kevin Bacon, qualifies to speak to Millennials as an influence to their parents who were in their 20s in the 80s

This video is catching on virally and resonating with people who lived during the 80s in Kevin Bacon’s message to Millennials on Kevin Bacon explains the 80s to Millennials.


Kevin Bacon starred in 1984 film Footloose 

I thought I’d add my commentary, as I’ve written before on how the 80s really was for those born in 1960-65 — the ones graduating from high school, the unsettled world around us (Cold War threat), corruption, but a strong sense of optimism.


No, we didn’t even have “GOOGLE” to check out a person we were considering to date, a company to work for, or an employee for hire… we had to take our chances yet we were eternally optimistic.

Millennial Children

Many of us are caught in between in more than one way:  not just the year we were born, but also as cheerleaders for our Millennial children.  We want them to learn from us, pave the way to success and financial freedom and a keep them safe.

We were born when we could set out at dawn and know we had to be home by the time the sun was down.  There wasn’t any text messages with excuses on why we were late, not home, missing curfew.  We just knew that was the expectation.  We knew the repercussions if we failed.  We would be grounded, cut off from our outside world of friends, bike riding, and so on.  The most we can do for our kids to send a message is suspend their phones, cut off their connections.




A culture of work ethic and optimism


Any smart employer or start up would be smart to consider an Inbetweener (1960-65) for hire.  Just take a look at what The New York Times said dispelling the myth that older workers are less productive and generally are weighing down the economy.

I agree with their observation.  Why?  Simply because I’m an older worker and I was hatched when there was a lot going on.  In fact, the first cold war, economic downturn not experienced since the 1920s depression.  There is a strong likelihood that my parents were children of the Great Depression, and raised me to be able to cope with such an event.

Think about it, the next recession to hit occurred just as I was graduating from high school, completed college, ready to get started with optimism and a strong work ethic bestowed by my parents.

Employers are missing the key element that brings the younguns the right example and proper expectations to reality.  We were born to be responsible, accountable and soldiers of work.



This same group that is debated also worked through the optimism that emerged in the late 1980s.  Some of the greatest discoveries and technological wonders impacted the world just as we were getting started.  There were no fancy training courses or charts to reference, we simply had to have a “can do” attitude to survive.  If we survived the prolific foreclosures of that era, unscathed, it was likely because we capitalized on others’ misfortune and scraped our pennies together to buy our first house.  Our aging parents were perplexed as to why were were putting home ownership before having children.

Not really surprising, looking back.  Almost anyone could have a child, but mostly everyone was uncertain whether the economy and opportunities were going to get any worse.  So we had to seize the moment and dive in.




We were fueled by the fear of not wanting to have to face what our parents’ childhood did, nor did we want to be victim of what was circulating around us:  doom and gloom.  Not just economically either.  There was a cold war going on.

I watch CNN’s series on the 80s and it sometimes makes me wonder if I was asleep during this period?  However, the biggest news stories of the day did register on my radar.  Yet I was simply too busy buckling down and working to keep from drowning from economic disaster.



One could take a look at that period and extrapolate a culture of survivorship, strong work ethic and ingenuity that came along with that era.   We weren’t afraid to start at the bottom and work our way up from the bottom.  So different from the sense of entitlement expounding today.

So, if I happen to be surrounded by Millennials, they should be so lucky.  Anyone in their 50s, born of the 80s careers, has an element of work ethic and the right attitude that an employer should want to sprinkle into their workforce.



Today’s employers think they’re pretty nifty to use technology to prove who is producing and who should be perished to the unemployment line.  Metrics have displaced instinct and doing what is right for their business and their customers.  Why, because they have strengths that are likely not acknowledged, never mind recognized:

  1. They know how to get it done right the first time – slower does not mean stupid.
  2. Speed and agility is aligned with accuracy – what happens when it’s done wrong?
  3. They have pride in their work and are often overlooked because employers want to fast track the younger workers to ensure that they are cultivated to perform.
  4. Beauty is often disassociated with age.  When there are so many beautiful people that are aging and setting strong examples for the youth.
  5. They avoid sitting around feeling sorry for themselves because they were not brought up to think that way.
  6. They were taught that if things aren’t going your way, it means you have to work harder.

Can you think of other attributes that the aging workforce contributes?  I certainly can think of at least a dozen more.  But I’m more excited to write this commentary and send it out into the universe to capture others that agree and stop the downward spiral of misinterpreting value that should be embraced, not shuffled off into obscurity.



Then again, there are some of us that write a Blog to expel our wisdom to the masses.  To head off mistakes that surely are happening from this mistaken philosophy.  There are simply so many of us that began our careers at the worst time in decades, until recently, that can be learned from, not banished.  We’re survivors, we’re really smart, and we have the “can do” attitude that no metric or test can uncover.




The 80s is our decade

The 80s is our decade



As a child of the early 60s, one can’t help but reflect what has been going on for the past little while.  For some of us, we can sense our world coming unhinged and return to the earliest hidden formative memories we probably have stifled.  Imagine?  Think so?  I certainly do.

Now where does one start to make the greatest impact where the reader will be captured to read on?  Certainly, an eye-catching title that says it like it is, tell what it’s about, and may target and attract a very select group of influencers, disposable income earners, executives, go to?

Well, I wrote about it on my other blog (of about 4, one mostly in pause mode) :: scientists, psychologists, media outlets, all speculate about what is the most bestest trait or gene one person can have?

The thought was provoked while reading a transformative blog from an unlikely source (for me) on Linked In.  I usually hoover around Twitter, Facebook, then Google.  Usually Linked In is on weekends :: I habit I formed when I first entered social media via LI.


custom page

From Linked In, I was convinced to get on Twitter :: what an amazing world unfolded.  There were a lot of folk out there that I seemed to think were a lot like me, humbling so.  They were just plainly, simply smart.

Now social media skeptics are evangelists on the danger and murky waters of Twitter and Facebook.  Then there are a select few who were early adopters then invited to be early adopters under BETA initially for Google’s G+ long before KLOUT scores emerged or KRED established, Google was in a race to the finish line with our information and minds.  Google kind of identified some who were going to blast out into the stratosphere as multi-media socialpreneurs and innovators like Guy Kawasaki (one of these days Guy will acknowledge me as one of his first identifiers) with his historical superstardom meteoric rise that surpasses any movie or advertising budget or endorsement by anything but the shear number of followers, retweeters, likers, plussers.

A new form of currency emerges.  A #RT will cost a brand something, someone will create a PAYpal-for-social media-endorsers where your rate will be pre-determined by not only your KLOUT or KRED or following numbers, but captured by the greatest engine of imagineers:  Google who is leap years ahead with Google’s AdWorks.  (Which reminds me, I have to see if there is some sort of adoption of Google Alphabet?

blog page


I’m sorry to say Apple, MicroSoft, IBM and HP are lost in Google’s dust.  What makes me say this?  Simple.  The greatest segment of influence right now are @InBetweeners :: those born between 1960 and 1965.  Lost for decades overclouded by the Baby Boomers and trying to stay ahead of being swallowed up by the Millennials who have already plastered GenXers.  Don’t you think?

If you really want to investigate what is making the world tick, just watch CNN advertising for the most part.  Makes me wonder who is behind the logistics of intelligence of determining their target audience revenue stream identification system ::

The greatest number of influencers are not from the washed up retiring Baby Boomers like so many agencies were feeding their big advertisers’ budget to deplete their funds on a misguided mission of empty promises.

The InBetweeners (1960-65) are THE most connected, intelligent, educated, hardship tested, boom or busted husslers.  I dare ya to contradict me!!


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What has gained my attention to get me all riled up?  By golly, it is the hardships and tests enveloping our friends and kin in Alberta northernest city:  Fort McMurray (insiders affectionately call Fort Mac).  First those incredibly resilient group of citizens were plummeted to unemployment when the price of oil took a nose dive and an under educated movie stud named Leonardo DiCaprio declared our neck of the woods undergoing an alarming rate of global warming :: when, in fact, he was just experiencing a unique weather pattern in our hemisphere that causes our atmosphere and weather to wander from cold tundra winter weather to baseball playing spring-like conditions in the middle of January!!

It got me to realize that while I watched the victims interviewed starting just last night, how many were in my similar age group.  And I thought “Good GOD, these poor people whom I don’t know but can relate to so humanely”.  I probably had a sneaky suspicion that it was the brotherhood and sisterhood of InBetweeners (1960-65) banding together under tragedy and survival with the same calmness as they did when they entered this very world.



Now, most of us wouldn’t remember that when we were born in the beginning of the 60s, the world had never been as settled as it has become today.  Our Millennial youngsters are watching our braveness and taking their cue from our response.  Most of who have survived numerous times, can clearly identify kinship with.  In the 60s people started to live in bomb shelters, not just build them.  If you ever want the best way to sense the panic, it reminds me of an episode of “Saving Hope”  that caught my instinctive eye only a few years ago when the premise was the mom stockpiling food, rations, in preparation of the end of the world.

If that isn’t enough to convince skeptics what we were surrounded by, think about what was going on when we were graduating from high school  in 1979?  Well, for sure I could say the 1980 Olympics in Russia was the first sign of the cold war ::  doubters go read back.  This was long before they had a Russian power that was homophobic leadership, they were in a power struggle with the United States.

Look at both those countries now?  The mirror opposite is astounding:  the US is burdened with military blight, financial cusp of ruin, mad political maneuvering.  Those of us hitting our 20s in 1980, witnessed the most non-political event in the world and in history:  turn into a political lobby for power.



It is only now that I can see through the fog with a degree of intelligence because I churn through so much information, read such varying articles from humanity to politics to the world :: that we are in a very delicate time and period in history.

I am almost laughing to myself as I recognize the labeling of being a conspiracy theorist could be just a few steps away.  I hold back because that is not who I am.  I really want the world to be a better place for everyone and every living thing our planet inhabits.  I want to drown out the noise by those dimwits that use a power from when people are zoning out and escaping reality by watching TV or movies.  We are under the influence of FAME.  Not the psycodellic (I give up on the spelling for now) drugs of the 70s that made Jim Morrison and The Doors famous, revered by our elders emerging at the time:: Baby Boomers.  Nor the mind-escaping, dangerous drugs the Millennials are darting around right now.




What biggest drug in the world that hasn’t even been identified yet is FAME !!  Just ask yourself:  who wants to be at the top of Twitter trending on any given day for free?  You are a fame-monger for sure.  They are far more destructive than a fear-monger, warlord, radical movement or druglord those FAME acclaimers and wannabes.

I digress, because the real FAME is being discovered and recognized and promoted by Google, Twitter, Apple and Facebook.  They are preselecting our viewing enjoyment by getting to invasive that they know what we may be looking for long before we even do.

Talk about the cloud::  we are sharing pretty much everything about ourselves online with the most vulnerable being those who think they are safe.  The InBetweeners are a smart bunch.  They are navigating and controlling the personality they are online to be close to a personal and professional match beyond an HR test or scientific analysis.



You do know that Steve Jobbs identified us?  Perhaps he feared our power?  He certainly spoke to us personally and at the heart:  the pioneers, the visionaries, the survivors I affectionately identify as the InBetweeners (born 1960 to 1965).  Sure we lost a few lost souls to GenX but those people get lost no matter what, and no matter anywhere.

Look at the politics:  Hilary Clinton is talking to the Baby Boomers who are dwindling but by sure size still are a dominable size; Ernie Sanders resonates with the Millennials, yet it is Donald Trump who zero’d in on the influence of the InBetweeners !!

Inbetweeners by their sure intelligence and karma and charisma are showing the Boomers and Millennials the survival and inspirational way.  Out of the dark dangerous murky waters of what is before us:  radicalism threat, privacy invasion, political prowess, global warming warnings.



I haven’t even started on the victims who fall in the cracks in this explosive environment through unemployment, endangerment (floods, wildfires, mud slides, earthquake) catastrophes.  What I am saying is this:  mark my words :: it will be the InBetweeners who uplift, help, support and use their influence to make our world a better place will implode their following numbers :: leaving FAME to the narcissistic imposters who are quickly sifted out by the force of the InBetweeners who claim who and what really is the #bestofeverything .  Simply because, as leaders, they will latch on to that hashtag and recognize and adopt it as their uncommon voice to what we think, how we think, and why we think what we do :: WITHOUT the influence of the media, advertisers, scientists, engineers, based on information, ourselves, independently consolidated, dissect and reject.   Emerging as the purist thermometre on how to solve most of our world’s problems by just listening to each other and acting upon the #bestofeverything .  Where brands can still be members, just by using the hashtag, and without monetary influence are held to the test of who really is the best, as defined by the uncommon voice.

God bless all the victims, families, workers, emergency, responders, donators to the devastation happening in northern Alberta where oil price is at the bottom of their concern right now!!







Inspired writing

How I sometimes get inspired for a blog :: just the freedom of expression with a few caveats.
I’m starting to really let-em rip and no-holds-back expression. It’s quite fun actually. I guess I’ll see who reads this by their like :: I’m not gonna go check up to see who reads my posts :: especially when they’re my own propaganda promoting my blog :: but then again, if I haven’t annoyed yet, perhaps I can entertain you? I tried an experiment for FACEBOOK :: would any of my new audience BITE at the chance to chat with me :: since they’ve been shoveling my friend requests towards single, single and very impassionately driven to find their soul mate, above average intelligence, polished grooming (how smart is that?) Must remember, a few more of my dislikes so that I can exhume their toxic gasses of regret, bitterness, envy. A topic to be sure that should resonate with the newly 50 or very close to 55, even 57.
I just came up with this and loved it:  “Old enough to know better and young enough to know better the next time.”
Very negative review of @Yelp :: no respect for the privacy of paid advertisers
Too schticky without a heavy stick …. credibility is at a GRAVE RISK. The gal who wrote the letter to the CEO and YELP must be starting to examine YELP. Again :: massive CREDIBILITY defect
OK, I listened two minutes more :: how annoying this guy who is trying to mimic @JerrySeinfeld +JerrySeinfeld who should be outraged. GROSS revenue is hilarious but right. (you earned a couple of points back) :: you’d do better with an image consultant :: remember the Travel site guy? TRAVAGO (feel free to sponsor my blog by an advertising, dominating spot on
You can make a point without swearing.  You can make an impact without whining, poor imitation, f-bombs “SONNY”  :: good gosh :: INSANITY.

Go from the 80/20 to the 90/10 RULE

Go from the 80/20 to the 90/10 RULE


Smart smart SMART people at Apple ::  who has gained so much insights into me :: the books I read :: 90% of my reading is from iBooks music collection in iTunes and even a few Christmas carols I sent as gifts instead of a hand written, store bought cards and/or things people really don’t know. Apple was amazing in putting this collection together, whom I don’t have many songs in my musical collection, to show me who I am missing …… and fall immediately in love with the suggestions.

Jeannette Marshall @optioneerJM musical #bestofeverything

Makes the lightbulb go off!  :: I should assemble all this music on my YouTube Channel.

If you need help on downloading music for free:  I stumbled upon this link via Google to YouTube ::: the brotherhood has formed.

How to Download Music for Free Directly on Your #APPLE iPhone! -2015 https://youtu.be/mCH6yUeP9wY


….. I think Google is kicking Apple’s ass in data which holds consumer and business purchase patterns, where they spend money online, where they look tempted (comparison shopping), knows your travel habits based on you book online because banks and airlines give you rewards for your loyalty, who you talk to, connect with, professionally, friendly or romantically.

Which this blog came to mind, to apply what I’m learning about #socialmedia and the media.  How can you leverage the massive audience of traditional media and channel it into SEO overdrive or socialmedia expedientially?   Here are few of my favorite secret discoveries:

A few years ago (six years to be exact) I jumped into social media.  What unfolded should have been predicted in all those HR quizzes and behavioral Q&A, psychological profile for an employer to hire based upon …….. like yeah, how many of the brilliant social media personalities can say they’ve been forced to look at oneself, with all the B.S. behind you, and often more in store.

An unsuspecting, honest intellect began to surface : :  It was like a magnet :: most of the most creative, artistic, musical talent, author, writer, (p.s. journalists seem to jump on your radar, you connect, you gush, then you go on being per normal and by some accidental research find out they’ve unfollowed you ages ago.)

The bold, best communicators are emerging in this force field fueled by Facebook, Twitter, Google, Apple and HP who cast their net far and wide and help assemble an audience of epic proportions.

The fortunate cast in light are quite a few.  Surprisingly little.  Certainly there are brands (when I refer to brands, I mean personal brand and commercial brand).  Personal brand is you, your behavior, your habits, your favorite musical, entertainment, books, news sources, technically savviness without being able to be accused of as a nerd.

Whenever I am on Twitter, usually at least once a day for minimum 10 minutes to go check in on all my profiles – MAX.  I have figured out how to be intermittently dispersed about.  Never too much like some of those “consultant” that seem to have a lot of time to post pictures pooled from top photographic sources, that have read blogs like my earlier ones, that visuals was going to drive social media.  Misidentified as “visionary” … which is hardly the case because they have probably 3 hours a day dedicating to posting.

Who knows what they do for the remaining 21 hours.  Now before I get to far ahead, it should be known that my of my supporters and collaborators follow me, my page, @optioneerJM on Twitter, Pinterest, Reddit, StumbleUpon.  Those are the best generator of thoughts, likes, personality, who or what you are associated by (art, imagery, photography), that MASHABLE is my favorite source of information.  I would say, Canada’s GLOBE&MAIL, would be close behind in 2nd.  Then my source for info-magazines:  Entrepreneur, Inc., Forbes.

Google or Facebook probably know that I am a fitful sleeper:  insomniac of a creative thinker, who can fall asleep only to be jolted awake with this most fabulous idea.  Trying to fall asleep is lost, rewinding the idea to its beginning :: how did it formulate, what was the seed that was planted?  Then fast-forwarding to what your subconscious insists is your perfect Utopia.

We’ve seen a burst of energy and focus, but distracted by watching reality TV in the form of the United States’ unfolding reality docu-drama to hit the earth since probably, the first man walking on the moon.

There are some really talented people who can instinctively sense the next direction we’ll be forced to take.   Just imagine the panel of intellect behind the scenes, the image makers (I just noticed when I got home later than anticipated from work, to watch CNN to get a recap of the night’s events.  One of the authorities and experts somewhat startled me.   Title:  image maker.  How inspired is that?

There are certainly some very well knowns.  What-was-his-name who went up against Piers Morgan on CNN over gun control?  You know who I mean.  If not, you can probably find a constant reminder by Piers, who, in my opinion, was more worried about Twitter Followers than his guests on his honorary top spot upon the much-missed retired Larry King LIVE!  Piers was likely fired because he was offending the advertisers too much.  Having my first experiences in media via magazines in my 20s, I have a radar that acts like a cool-metal-detector.

Chuckle to myself.  Apple is showing how I can listen to Mettalica and Iron Maiden, whom most would take a double take as a music of my choice.  I’ve had this image since I was a wee child.   I have no idea if it was based on the fact that my father was in the military and we had to move entire homes and lives, every few to five years.

Most corporations today have a: PRODUCE or PERRISH mentality.  Grave mistake.  Restricted foresight.  Most likely, the ones that knew, the Baby Boomers are all retired and the INbetweeners absorbed all that learning, only to be passed over because some political junkie walzed in to ask for the dance just ahead of you.

You could almost call the Millennials the (PJs) political junkies.  They were brought up to believe that anything was possible, only to be outraged that the life they were promised is wrought with debt, ethical violations to humanity, steep mountain to climb for sure.

These PJs have pretty much run over the INbetweeners which for this purpose, could be the 30-55 year old.  Ironic to me.  When I was selling an upscale magazine in Western Canada, that was the then IDEAL demographic.  I forgot about this.  Huh.  Neato.

Getting back into the theme of collected intelligence.  You know how they made it into something groovy sounding?  I have no idea, but I’m going to find out:  who coined the phrase for the collection of data into the “CLOUD”?

The more time I spend online, the better I get to know myself.  I would have answered if someone asked me if I liked The Tragically Hip?  I wouldn’t have had to stretch for an answer :: it would be an immediate, resounding “NO!”

I came online because my husband was gaming :: yeah, I know, the Hunkster Hubster is over 50 years old and still actively talks to my 27-year-old son and same age fiancé to his daughter, all about X-BOX, trending games, especially “Call of Duty”.

So, I thought to myself :: you’ve got another 3 days off!  You’ve only used one day, what will you do differently?   Take care of me bubbled to the surface.  Go back to Apple and listen to the selection they’ve assembled for me.  Dusting off the headphones, disconnecting from the Marshall blue tooth speakers, I listened to music that I realized our INbetweeners learned best to listen to.  We didn’t have the fortunate ME generation that was so explosive and implosive loud and protesting habits.  Nor did we quite predict the “what about ME generation? The last 30-35 years had produced.


The irony is that we created the term “YUPPY”  that our kids have replaced with “Sweet” :: “Nice” :: and wear badges for standing up for one cause or another.  Which is startling to a parent who faded into the background, not because they themselves were shy, but to escape the noice those Baby Boomers were making.

The next big competition going on that only the PLAYERS know about is about gathering intelligence about us, to sell to the highest bidder or BETA test with a select audience.

MY GOSH, I haven’t even gone back to read this and even as a mental outsider, a quick flash back, this sounds very much like a  rebellious blog.   There are a lot of MEs around:  take US President Obama, return to the 80s in fashion.

It is ironic also that many that we gave birth to in the mid-80s to mid-90s fell in love with the 80s.  My girls, their cousins, couldn’t get enough of “Grease” starring Olivia Newton John and John Travolta.  Quite amazing, registering mentally at the time.  There are a few like me out there, besides just two.

The rebellious, vocal, demonstrative, period skipped over like us like a skipping stone, only to land firmly on our children :: the “what about ME” generation, attitude, culture.

So, my dear friends.  I hope that the very few online that are not looking for romance, can never get enough information into their brains, visual promotion abounds :: insult by having porn waved in their face with a huge aversion and need to avoid :: that believed there are happy endings, not by a GOD (whatever the religion or beliefs), but by sure determination, hard work and maintaining their morals.

Pretty hard to do?  I’d say YES for about 90% of the population.  The 10% is at the top, destroying the 80/20 rule to the massive proportion of the new 90/10 rule.   Like a diver into the ocean, who scrambles to the surface, with more need than just to breathe.

I can’t definitively say that these 10% fall solely in the INbetweeners age group.  More like a common attitude and language.  A beacon sends out a light to this community who truly want to constantly improve, bring value to those surrounding them, and disperse it to a much larger scale than would have been possible even five years ago.

I went from working for the top technology companies in the world, if always, with Apple in its dust :: to the telecommunications industry, recognizing the pop pop POP of smartphones everywhere.

ANOTHER DETOUR:  This just rose to the top in my most avid dislikes:

1)     Smart phone earbuds :: I waste my breath talking to you!!  I dislike having to first check for full attention and no wires hanging out of ears.  It brings back a valuable lesson ::  Don’t hire friends or family to work for you :: I had to fire someone who looked up to me as an older sister, when I first arrived in Calgary (fill in the blank ___ number of years ago).  I was creating my own team, and when you hire someone who thinks because they think they know you better than you know yourself and tests your limit, it can end up where you have to fire them.   A sense of entitlement yet faced with by me.  I remember having to tell her she had to take her iPOD earbuds out because she works in a manufacturing facility, however small, and safety won’t allow drowning out warning noise of any catastrophic event.  (Remember, I’m one of the few who was born in that very tense period of 1960-63, where fear prevailed, shelters, practice emergency alerts, alarms, were background noise to them drowned out even to their cries of birth.

2)    Chewing gum :: Just ask my daughters and stepdaughter.  If anyone noticed, I never accept gum.  I’m anti-GUM!!  I missed my calling to start an anti-GUM-revolution.

3)    Poor manners :: I came from the final generation where manners, gloves, napkins, hats were born from:  the very first year of the baby boomers 1944.  A period of exuberance after a horrific war that had so many victims besides soldiers, in the history of mankind.   There really is a formula.  What I can’t figure out where the precise recipe went awry.  My kids were taught all the same manners, often a source of pride on being hosted on soccer tournaments.  They were often made examples of by parents of their friends who wished that they had not forgotten the lost importance of etiquette and manners.   My kids and sometimes even my stepdaughter, forget that important parenting ingredient called respect.

4)   Being disrespected :: I emerged in the corporate world, one of only a few at the top at the time :: and I had to work harder to prove to my mostly male colleagues, that I had earned the right to be there at the same time, and equally as them.  I was of an era, and attitude that only in sales are you able to be paid for what you produce, regardless of gender.  Unfortunately, we swept over a great number of candidates of female pioneers.  Not the speckle few like Emelia Arhardt, but the victorious who floated up, peacefully, naturally :: to take prominence in a much more male-gender-geared occupation:  sales.

5)    Chewing with your mouth open :: GROSS!  Enough if you agree that this falls under both manners and being respectful.  When a guy really likes a girl, he can transform from belching and scratching places, to perfect gentlemen, who cut their meat with such elegance and precision.   Sadly, if you marry them, they can alter at an alarming rate, making you wonder what you first saw in them to begin with :: chewing with mouth open?  Why, I never ….. yes, I got over it and can still see the greatness I saw in the Hunkster Hubster, even if he doesn’t always recognize it.  Don’t confuse this writing as feminist rant.  It isn’t, someone has to talk with maturity and advice to this brilliant group of girls coming up in the world.  They need to mentor the very very VERY few who even want to pay attention to anyone older, they already have the answers :: you got it :: the what about ME generation.

Whoever is going to rise to the top of the TOP, is going to be because they dominate information.  They have the data readily available to create commerce from.  Fueled by social media, online profiles, of very well-adjusted, successful people.

Everyone is going to be one of them, or be like one of them.  Are you going to be a leader or follower?  I guess I found my own answer by writing this didn’t I?

I’m seeing some very interesting factors on my own knowledge base gathered from jumping in and participating in social media.  A natural, outgoing, positive, gregarious gal I have often been described as.  Heck, even APPLE gets me!  I’m the dutiful one who hit 50 and realized that I held on, restrained myself, self-disciplined self, and wanted to break free :: a rebel not by actions, but gathering knowledge that lifts us up, inspires us, and in turn, trickles to the audience (backspaced over “down”).

Pure motivation and wisdom is shared.  To keep it reserved, try to forget about it, or not share it is a grave injustice.   Let the hard times be far behind, with optimism scaling a very ominous wall of terror, fear, security loss :: evaporate.  POOF! :: gone.