The 80s is our decade

Inbetweeners by their sure intelligence and karma and charisma are showing the Boomers and Millennials the survival and inspirational way. Out of the dark dangerous murky waters of what is before us: radicalism threat, privacy invasion, political prowess, global warming warnings.

Go from the 80/20 to the 90/10 RULE

Smart smart SMART people at Apple ::  who has gained so much insights into me :: the books I read :: 90% of my reading is from iBooks music collection in iTunes and even a few Christmas carols I sent as gifts instead of a hand written, store bought cards and/or things people really don’t […]

Health matters

    Now that we hit a certain age, health matters differently to each age group: :: Teens: I only go to the doctor when my mom takes me/makes me :: 20s:  Why would I bother going to see a doctor? :: 30s:  I know I should go see a doctor but with this and that […]

Psychographics explained

The scientific, human behavioural name given for the study of characteristics, leanings, likelihoods, patterns, identifications was explained to me when I launched my career in magazine advertising sales back in the 80s. Equipped with desire,  the right attitude, and positive outlook, the then Publisher, Gail C—-, hired me saying:  “I’m not so worried about your […]

There’s no place like a child of InBetweeners

I’m getting started on this blog which was begun to emphasize that there is a group of people that don’t fit into the mainstream’s interpretation of demographic group which I identified us as “The Inbetweeners” born 1960-65. Lo and behold the image shown was shared on Linked In to help employers identify the likelihood of […]