Should I stay? Or should I go?

Downsize, rightsize or otherwise? It must be a struggle for anyone who hits 50, as long as the kids have all moved out without a chance of returning except to visit, of course. It also depends upon your economic station or cultural traditions. In Canada, you’ve started university, gotta job and paid your folks nominal […]

A leap of faith

This video is catching on virally and resonating with people who lived during the 80s in Kevin Bacon’s message to Millennials on Kevin Bacon explains the 80s to Millennials.   I thought I’d add my commentary, as I’ve written before on how the 80s really was for those born in 1960-65 — the ones graduating […]

A culture of work ethic and optimism

Any smart employer or start up would be smart to consider an Inbetweener (1960-65) for hire.  Just take a look at what The New York Times said dispelling the myth that older workers are less productive and generally are weighing down the economy. I agree with their observation.  Why?  Simply because I’m an older worker and I […]

The 80s is our decade

Inbetweeners by their sure intelligence and karma and charisma are showing the Boomers and Millennials the survival and inspirational way. Out of the dark dangerous murky waters of what is before us: radicalism threat, privacy invasion, political prowess, global warming warnings.

Go from the 80/20 to the 90/10 RULE

Smart smart SMART people at Apple ::  who has gained so much insights into me :: the books I read :: 90% of my reading is from iBooks music collection in iTunes and even a few Christmas carols I sent as gifts instead of a hand written, store bought cards and/or things people really don’t […]

Psychographics explained

The scientific, human behavioural name given for the study of characteristics, leanings, likelihoods, patterns, identifications was explained to me when I launched my career in magazine advertising sales back in the 80s. Equipped with desire,  the right attitude, and positive outlook, the then Publisher, Gail C—-, hired me saying:  “I’m not so worried about your […]

There’s no place like a child of InBetweeners

I’m getting started on this blog which was begun to emphasize that there is a group of people that don’t fit into the mainstream’s interpretation of demographic group which I identified us as “The Inbetweeners” born 1960-65. Lo and behold the image shown was shared on Linked In to help employers identify the likelihood of […]

#TGIF #Friday

I wrote this last night. Rarely would I think this reminiscing should appear on the more serious veneer of optioneerJM or expose a side of Jeannette Marshall, not many have seen.  It does tend to fall into our twenties. Not important, the early or late years. Your career starts to take off somehow. You spin around, just […]

54 is a jolly good age

There are plenty of noteworthy athletes, royals, authors, etc. who were born in 1961.  Mostly living, they have made their mark in our lives and how we define success. Some of the more prolific tend to be athletes, while others may not immediately come to mind when we think of notable inbetweeners.  Here are some […]