Health matters

    Now that we hit a certain age, health matters differently to each age group: :: Teens: I only go to the doctor when my mom takes me/makes me :: 20s:  Why would I bother going to see a doctor? :: 30s:  I know I should go see a doctor but with this and that […]

Psychographics explained

The scientific, human behavioural name given for the study of characteristics, leanings, likelihoods, patterns, identifications was explained to me when I launched my career in magazine advertising sales back in the 80s. Equipped with desire,  the right attitude, and positive outlook, the then Publisher, Gail C—-, hired me saying:  “I’m not so worried about your […]

There’s no place like a child of InBetweeners

I’m getting started on this blog which was begun to emphasize that there is a group of people that don’t fit into the mainstream’s interpretation of demographic group which I identified us as “The Inbetweeners” born 1960-65. Lo and behold the image shown was shared on Linked In to help employers identify the likelihood of […]

#TGIF #Friday

I wrote this last night. Rarely would I think this reminiscing should appear on the more serious veneer of optioneerJM or expose a side of Jeannette Marshall, not many have seen.  It does tend to fall into our twenties. Not important, the early or late years. Your career starts to take off somehow. You spin around, just […]

54 is a jolly good age

There are plenty of noteworthy athletes, royals, authors, etc. who were born in 1961.  Mostly living, they have made their mark in our lives and how we define success. Some of the more prolific tend to be athletes, while others may not immediately come to mind when we think of notable inbetweeners.  Here are some […]