You CAN create credibility regardless of age or station (TIP)

Put QUORA on your radar

Quora is a rich resource for knowledge.

You can establish a reputation and mine a quality following by asking and answering questions. QUORA moderates responses, even fixing grammatical errors, while eliminating SPAM (unsolicited repetitive offers or self-promotional messaging).

QUORA also allows you to repost your content automatically to a blog, Twitter, Facebook.

Like anything, it takes discipline and professionalism to communicate.

If you want to stand out or make people more curious about you, succinctly, should be on your pool of online resources to promote your niche in an intellectual way.

Test your theory or gather opinions

When I started blogging back in 2010, it was because I consistently answered questions on Linked In within sales groups, which attracted new connections. Those connections expanded to Twitter and then to Facebook and encouraged me to begin writing a blog after others asked me whether I had one.

What evolved was interesting.

As I became more and more inquisitive, I began looking at numbers more and more: from blog stats, Facebook insights, etc. It seemed that people were more curious about asking about Social Media in a protected, professional environment than they were about sales.

The online world is flooded with “EXPERTS” and “INFLUENCERS” by those self-acclaimed pros. I wasn’t satisfied proclaiming any such expertise, feeling it is something others should label me with, not something that I should boast about myself.

Words and proclamations are diluting the real McCoys from the wannabes.

QUORA is a safe haven where you CAN establish authenticity and cultivate credibility.

I read a lot. I’m curious. I seek knowledge.

I never started out using QUORA to establish credibility or unique authenticity. That evolved from the interaction: what answers I gave, who started to follow me there, who evolved from QUORA to follow me on Twitter and elsewhere.

QUORA cultivates reputations as opinions and knowledge are shared under an intellectual capacity.

~ Jeannette Marshall @optioneerjm

I spent a couple of hours on a Sunday, imbibing plenty of coffee, answering questions that I was personally requested to answer.

As I’ve refined my answers, so has QUORA stepped forward to ask me to answer more. (I had neglected it for a couple of months, amassing around 25 requested answers and 40 notifications).

Algorithms track clicks

Like Linked In, the more you click, the more you build a roadmap on what they provide you with: what you may want to read about, who you may want to follow, who may be valuable to your expertise, who can lend advice. A career tool.

Social media platforms are a service to its members

The more engaged you are with others, the more the social media army will try to help you get more clicks, attract more followers, establish authenticity, communicate credibility.

As you navigate influence (attract clicks, grow following, authenticate credibility), the platforms help those who are likely helping them bring a greater benefit to its audience, which translates into revenue streams for the platform.

Algorithms are a means of sorting data and formulating that data into usable information: for example, generating more clicks.

~ Jeannette Marshall @optioneerjm

Understand the end game: generating revenue

Clicks attract revenue streams for social media platforms. It behooves them to enrich the information at their disposal to improve user experience. Vast user interface generates compelling arguments and viable proof that grows revenue opportunities.

Smart platforms are dancing with users that not only have click value, but also attract the RIGHT kind of clicks.

~ Jeannette Marshall @optioneerjm

For example, I have over 23,000 followers across WordPress or Twitter. In comparison, I only have over 3700 connections on Linked In.

What you can’t see is the percentage of connections on Linked In who are CEOs, Presidents, Executives. However, both LI and I know that there is a group of impressive persons. I guard that with my life. It is important that I do not trash or disrespect that tribe and guard their privacy.

Similarly to Linked In, my Facebook audience is similar in numbers. Where they differ is the level of engagement.

WordPress stats show me where my audience is coming from. I’ve known for a number of years that although my audience on Twitter is larger, the engagement level from Facebook is by far more relevant. You would think. If Linked In were more transparent or more effective with showing insights, it would show me who reads what I post.

A like or comment is a mere shadow of what is going on behind the scenes.

~ Jeannette Marshall @optioneerjm

With QUORA, reactions can be revealed by UPVOTES >people who like your answer simply UPVOTE > adopted by REDDIT also. What they rarely show is WHO is reading your content. They know by algorithms (essentially assembled data).

Algorithms are assembled data using acrobatics to decipher the information into motivating more clicks > translating into revenue streams.

~ Jeannette Marshall @optioneerjm

If you are a recent grad or a Millennial at the forefront of your career, you can establish credibility online by using these forums.

Numbers are not always a reflection of influence > INFLUENCE is about attracting clicks.

~ Jeannette Marshall @optioneerjm

Numbers are not always a reflection of influence > INFLUENCE is about attracting clicks.

~Jeannette Marshall @optioneerjm

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