Be aware of the talk
It is critical for anyone to read up on an organization to read what candidates say about you: It is attached to your brand. Marketing can waste a ton of resources, spend a fortune on positive messaging, whereas poor reviews can destroy it all.
It has been my experience that corporations spend more on telling us what we should think about them and avoid accountability in hiring process, interviewing or participants’ engagement. If you’re an executive, CEO, or entrepreneur you may want to personally see how your employees are anonymously rating you, personally; or reading reviews on your hiring practices. Folks appear to be prepared to share their experiences.
Guaranteed: your customers can be reading this or prospects halt doing business with your organization because it reveals your culture. How you treat your team feeds perception on how you react and treat others, it communicates who you’ve entrusted with the care of your most valuable resource: your people.
For example at HP
Part of onboarding at HP was deep understanding of the visions Messrs. Hewlett and Packward’s set from their humble beginnings, not just the history. It was to create an excellent work environment, amongst the most brilliant, with family picnics and community volunteerism a vital contributions to where they lived.
It is still important today
When I was at HP, I expanded my appreciation of how important giving to our neighbours and children was. In fact, any volunteering was on their clock, at their expense. A manager or supervisor was not permitted to decline an employee’s request to volunteer. It was not deducted from their days off either. Recognition for stepping up was part of the package–after one year of dedicated Junior Achievement course presentation, on behalf of HP, I earned additional charitable contribution, on HP’s dime, among a choice of donations. I remember choosing funds for transportation for girls to attend school in Jamaica. (No, I wouldn’t have been aware that it was a challenge before).
On the flip side
I worked for one of the biggest, richest Canadian corporations who took full credit for my volunteering under their logo and promoted as part of their marketing Schlick, telling everyone that their team put in so much bazillion of volunteer time in the community.
Rah, rah, rah right?
Let’s talk about the truth without getting in trouble or being considered a loose wheel, by being truthful.
That same company’s managers harassed their employees for volunteering period. In fact, my manager told me straight out that my enthusiasm for volunteering was giving the perception that I thought I was better than everyone else.
The invitation came from an executive who knew me personally prior to working there, stating he remembered it being part of my LinkedIn profile.
Then, I was only able to volunteer on my own time or a vacation allotment. In other words, it did not cost them a dime.
That company’s logo was displayed everywhere at a more distinguished corporate event at a university. It was 100% my time. I could enter my free hours in a draw at the end of the year, to earn a $25 coffee card (or something along that line).
I was so far down the company chain, I was opened to ridicule from my manager when someone higher up recognized me and I got a T-Shirt displaying I was a team volunteer. I left it draped over my chair and when I came back to work, it was gone.
Based on Code of Ethics, I reported it to my manager, avoiding accusatory verbiage, who told me they’d buy me a colourful TShirt from Walmart for five bucks. No investigation or questions asked. To me, I took it to mean that stealing a teammate’s item was allowed.
I did the time without the TShirt to prove it.