Not online like traditional MEDIA wanting dominance by numbers. Whereas, quality is consistently aligned with the YUPPY audience > those born 1960 to 1965.
The YUPPY was born into adulthood, graduating from High School class of 1979.
The YUPPY finished college or university or trades school in the early 1980s when the Cold War surfaced, causing global panic and doomsday media and events closing in around them.
The YUPPY if not a trend setter, less likely less than an adopter
The YUPPY tribe were the original HIPSTERS, where trends, fashion were paramount as a means of coping their way through trying times.
The YUPPY can be a state of mind, better certainly when graduating in 1981.
My best friend, whom I’ve known since that first fresh feeling of finally starting to adult, 40 years ago this fall.
The Twilight Season
Being in your 50s, seeing the sun setting in the horizon, you’re in the real Twilight Zone.
Fighting to fade along with the sun twilight hours.
That’s background to why I deem your fifties as your twilight years where you have twice the wisdom I did when I was 25 — smack dab in the age range of my Millennial kids. Blended. What else would you expect from those career milestones measured by image compounded by what you drove, how you dressed, how you conducted yourself scrupulously open to examination inheriting poised under pressure PUPs.