Psychographics explained

The scientific, human behavioural name given for the study of characteristics, leanings, likelihoods, patterns, identifications was explained to me when I launched my career in magazine advertising sales back in the 80s. Equipped with desire,  the right attitude, and positive outlook, the then Publisher, Gail C—-, hired me saying:  “I’m not so worried about your […]

There’s no place like a child of InBetweeners

I’m getting started on this blog which was begun to emphasize that there is a group of people that don’t fit into the mainstream’s interpretation of demographic group which I identified us as “The Inbetweeners” born 1960-65. Lo and behold the image shown was shared on Linked In to help employers identify the likelihood of […]

#TGIF #Friday

I wrote this last night. Rarely would I think this reminiscing should appear on the more serious veneer of optioneerJM or expose a side of Jeannette Marshall, not many have seen.  It does tend to fall into our twenties. Not important, the early or late years. Your career starts to take off somehow. You spin around, just […]